Reporting is the bridge between data and decisions. No matter how powerful your analytics dashboard is, stakeholders need structured, shareable documents they can review in meetings, forward to partners, or archive for compliance. That’s why we built automated reporting into Sentimaps from the ground up.
The Reporting Challenge for Multi-Location Businesses
Managing reviews across dozens of locations generates massive amounts of data. According to Deloitte, 67% of executives say they don’t receive enough actionable data from their current tools. The problem isn’t lack of data — it’s presentation.
Common reporting pain points include:
- Manual compilation: Hours spent copying data from dashboards into slide decks
- Inconsistent formats: Each regional manager creates reports differently
- Delayed distribution: Reports arrive days after the reporting period ends
- Missing context: Raw numbers without trend analysis or actionable insights
How Sentimaps Automated Reporting Works
Step 1: Select Your Report Parameters
Choose the date range that matters to your stakeholders. Sentimaps offers flexible options — from weekly team updates to quarterly board reviews. Select specific locations or generate company-wide reports covering all branches.
Step 2: Generate Professional PDF Reports
With one click, Sentimaps generates a multi-page PDF report that includes:
- Executive summary: AI-generated overview of the reporting period
- Sentiment analysis: Positive, neutral, and negative review breakdown with trend comparison
- Star distribution: Rating distribution with period-over-period changes
- Topic analysis: Most discussed topics in both positive and negative reviews
- NPS tracking: Net Promoter Score with promoter/passive/detractor breakdown
- Location comparison: Performance ranking across all branches
- Quality metrics: Review quality score, freshness, and velocity indicators
- Response rate: Review response coverage and average response time
The PDF is designed for professional presentation — clean charts, consistent formatting, and your company’s context built in.
Step 3: Export Raw Data as CSV
For teams that need to run their own analysis, CSV export provides the raw data behind every metric. Import directly into Excel, Google Sheets, or your BI tool of choice. Every review, every score, every metric — structured and ready for custom analysis.
Step 4: Distribute via Email
Set up email distribution to automatically send reports to the right people. Regional managers get their location reports, executives get company-wide summaries, and franchise owners receive their specific branch data. No manual forwarding required.
Report Use Cases
Weekly Team Standups
Generate a quick report every Monday covering the previous week’s reviews. Highlight new negative reviews that need attention, celebrate positive feedback, and track response rate progress. Keep the entire team aligned on customer sentiment.
Monthly Management Reviews
Comprehensive monthly reports with trend analysis. Compare this month to last month — are scores improving? Which locations are trending up or down? What new topics are emerging in customer feedback? These insights drive monthly action plans.
Quarterly Board Reporting
Executive-level reports with strategic insights. NPS trends over the quarter, competitive positioning changes, ROI of review management efforts, and recommendations for the next quarter. Professional enough for board presentations.
Franchise Owner Updates
Each franchise owner receives a report specific to their locations. Benchmark their performance against the network average. Highlight best practices from top-performing franchisees and flag locations that need support.
What Metrics Are Included
Every Sentimaps report covers these key areas:
| Metric Category | Details |
|---|---|
| Sentiment | Positive/neutral/negative %, trend vs previous period |
| Ratings | Average score, star distribution, rating velocity |
| NPS | Score, breakdown, trend over time |
| Topics | Top positive and negative topics with frequency |
| Quality | Quality score (0-100), avg review length, photo % |
| Freshness | Reviews in last 30/60/90 days, trend direction |
| Velocity | Reviews per day/week/month, acceleration/deceleration |
| Response | Response rate %, avg response time, coverage |
| Comparison | Location ranking, top/bottom performers |
The Business Impact
According to McKinsey, organizations that leverage data-driven reporting make decisions 5x faster than those relying on intuition alone. Automated reporting removes the bottleneck between data collection and decision-making.
With Sentimaps automated reports, you spend zero time compiling data and 100% of your time acting on insights. That’s the difference between a reporting tool and a decision-making platform.
Get Started
Automated reporting is available on Starter plans and above. PDF export, CSV download, and email distribution are all included — no add-on fees.
Try Sentimaps free for 14 days → sentimaps.com