Your customers don’t limit themselves to a single map platform. Some find you on Google Maps, others on Apple Maps through their iPhone, and in many markets, Yandex Maps is a dominant discovery channel. If you’re only monitoring one platform, you’re seeing only a fraction of your customer feedback.
Sentimaps aggregates reviews from all major map platforms into a single dashboard — giving you the complete picture of your customer sentiment.
The Multi-Platform Reality
Consider the market share of map platforms globally:
- Google Maps: 70-80% market share in most countries, dominant on Android
- Apple Maps: 15-25% market share, default on all iOS devices (1.5 billion active devices)
- Yandex Maps: Dominant in Russia, Turkey, and Central Asian markets (60%+ share in these regions)
For businesses operating in Turkey, the picture is especially complex. Google Maps dominates, but Yandex Maps holds significant market share — particularly among tourists and the Russian-speaking community. Apple Maps usage grows with every new iPhone sold.
The bottom line: monitoring only Google Maps means missing 20-40% of your customer reviews, depending on your market.
Supported Platforms
Google Maps
The most comprehensive integration. Sentimaps collects:
- All public reviews with full text, rating, author info, and timestamps
- Review responses (to track your response coverage)
- Business profile data (hours, contact, categories, attributes)
- Photo reviews and Local Guide indicators
With Google OAuth integration, you can also reply to reviews directly from Sentimaps and access GMB optimization features.
Yandex Maps
Critical for businesses in Turkey, Russia, and surrounding regions. Sentimaps collects:
- Public reviews with ratings and text
- Author information and review dates
- Business listing details
Yandex reviews often contain different feedback than Google reviews — different demographics, different expectations, different languages. Capturing both gives you a more complete understanding.
Apple Maps
Apple Maps reviews are growing rapidly as Apple invests in its mapping platform. Sentimaps collects:
- Ratings and review text
- Review dates and author info
- Business listing data
Many businesses don’t even know they have Apple Maps reviews. With over 1.5 billion active Apple devices worldwide, the review volume on Apple Maps is increasing significantly year over year.
Coming Soon: TripAdvisor and Facebook Places
Our platform roadmap includes two additional high-impact platforms:
- TripAdvisor: Essential for hospitality (hotels, restaurants, attractions). Over 1 billion reviews worldwide.
- Facebook Places: Important for local businesses where community engagement drives discovery.
These integrations will be available in upcoming releases, further expanding your multi-platform coverage.
Data Collection Methods
Sentimaps uses two complementary methods to collect review data:
API Integration
For platforms with official APIs (primarily Google), we use authenticated API connections for real-time, reliable data access. This provides:
- Highest data accuracy and completeness
- Real-time or near-real-time updates
- Full metadata (author profiles, timestamps, response status)
- Direct reply capability (Google only)
Advanced Scraper
For platforms without public APIs, our proprietary scraper technology collects review data while respecting platform terms of service and rate limits:
- Scheduled data collection based on your plan’s refresh frequency
- Robust error handling and retry logic
- Data normalization across different platform formats
- Consistent schema regardless of source
Refresh Frequency by Plan
| Plan | Refresh Frequency | Best For |
|---|---|---|
| Free | Monthly | Testing and evaluation |
| Starter | Weekly | Small businesses with steady review flow |
| Professional | Weekly | Growing businesses needing regular insights |
| Business | Weekly | Multi-location operations |
| Enterprise | Daily | High-volume businesses needing real-time data |
The Power of Unified Analysis
Collecting reviews is only the first step. The real value comes from analyzing them together:
Cross-Platform Sentiment Comparison
Are your Google reviews more positive than your Yandex reviews? This could indicate different customer demographics or expectations on each platform. Sentimaps applies the same AI sentiment analysis across all platforms, enabling apples-to-apples comparison.
Topic Pattern Discovery
Maybe “parking” is a common complaint on Google Maps but never mentioned on Apple Maps. This could mean different customer profiles use different platforms — or that the mapping data (parking information) differs between platforms. Cross-platform topic analysis reveals these patterns.
Comprehensive NPS Calculation
Your true Net Promoter Score shouldn’t be based on a single platform. Sentimaps calculates NPS across all aggregated reviews, giving you a score that reflects your total customer sentiment — not just one platform’s perspective.
Unified Trend Analysis
Review volume might be declining on Google but growing on Apple Maps. Without multi-platform tracking, you’d think your visibility is dropping when it’s actually shifting. Unified trend charts show the complete trajectory.
Data Security and Compliance
All collected data is stored securely on our own servers:
- KVKK compliant: Data stored on Turkey-located infrastructure
- GDPR ready: Full compliance with EU data protection requirements
- Encrypted transmission: All data transfers use TLS encryption
- Access control: Role-based permissions determine who sees what data
- DPA available: Data Processing Agreements provided upon request
We don’t share your data with third parties or use it for purposes beyond providing our service.
Why Aggregation Beats Point Solutions
Some businesses use separate tools for each platform — one for Google, another for TripAdvisor, a spreadsheet for the rest. This approach fails because:
- No unified view: You can’t compare across platforms
- Duplicated effort: Same analysis process repeated for each tool
- Inconsistent metrics: Each tool calculates sentiment differently
- Higher cost: Multiple subscriptions add up quickly
- Fragmented reporting: Stakeholders receive multiple reports instead of one
Sentimaps eliminates all five problems with a single, unified platform.
Get Started
Multi-platform support is included in all plans. Google Maps is available immediately, with Yandex and Apple Maps data collection configured during onboarding.
Try Sentimaps free for 14 days → sentimaps.com